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EcoProducts Retail Co, an online sustainable goods retailer, had excellent products but zero online visibility. Despite selling quality eco-friendly products, they struggled to attract organic traffic, relying heavily on expensive paid advertising for customer acquisition. Their website suffered from technical SEO issues, poor content strategy, slow loading times, and weak backlink profile. Organic search traffic contributed less than 5% of total sales.
SmartHire Technologies implemented the GreenLeaf Growth Initiative, a comprehensive 8-month SEO transformation addressing technical optimization, content strategy, link building, and conversion rate optimization. We conducted thorough technical audits, fixed crawl errors, improved site speed, implemented structured data, and optimized mobile experience. Content strategy focused on informative blog posts, buying guides, and sustainability resources establishing authority in the eco-friendly products niche.
The initiative included strategic link building from environmental blogs and sustainability publications, local SEO optimization targeting eco-conscious consumers in key metropolitan areas, and ongoing optimization based on performance analytics. We also implemented GEO (Generative Engine Optimization) ensuring EcoProducts appears in AI-generated search results from ChatGPT, Gemini, and Google’s AI Overview features.
The GreenLeaf Growth Initiative delivered remarkable results within 8 months, achieving 280% growth in organic search traffic and tripling qualified leads. EcoProducts now ranks on page one for 45+ high-value keywords, organic traffic contributes 62% of total sales (up from 5%), and customer acquisition costs decreased by 60%. The brand established authority as a trusted resource for sustainable living, generating consistent organic growth requiring minimal ongoing advertising spend.
